Aus social marketing firm closes $3.1m fund raising round

By Nicola Riches | 28 November 2014

Tiger Pistol, the Australian social marketing platform provider, has closed a $3.1m investment round led by Melbourne IT which it says will drive further growth both here and in the US.

Tiger Pistol was founded in 2012 by Steve Hibberd and Troy Townsend and has 30 employees in offices in Melbourne and Los Angeles. It provides a social media marketing platform for SMEs, allowing them to leverage big data and social networking sites.

The investment round will see Melbourne IT become a white-label reseller of the Tiger Pistol platform, providing the social marketing platform to its half a million small business customers in Australia.
Other participants in the investment include Liberty Financial CEO Sherman Ma, former Channel 7 MD Michael Harms, and other private individuals.

As a result of the cash boost, some extra 30 employees will be recruited in Australia, while the company will hire 40 new staffers in LA, bolstering both business development and service delivery.

Tiger Pistol says the funding will further accelerate growth in Australia, as well as the US which is currently the company’s fastest-growing market, and will drive further development of the Tiger Pistol ‘Do It For You’ social marketing platform.

The announcement follows a year in which the company was named one of only two global Facebook Marketing Partners for small businesses.

Tiger Pistol CEO Steve Hibberd said: “Social marketing is moving so quickly that it’s virtually impossible for companies, and small companies in particular, to keep up. Without Tiger Pistol a small business would have to create and manage a presence across up to eight social networks and directory sites, and use countless other platforms for content creation, monitoring, ad management and scheduling.”

Melbourne IT CEO Martin Mercer added: “Tiger Pistol offers truly smarter social for SMEs. It has uniquely managed to make social marketing simple and effective, something no other platform in the world has managed to deliver, and our small business customers are eager to start driving results. We expect this capability will be a welcome addition to the Melbourne IT offering as we enable small businesses to be successful online.”

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