AdNews Agency of the Year Awards: Finalists revealed

By AdNews | 4 March 2019

AdNews is delighted to unveil the finalists for this year's AdNews Agency of the Year Awards.

Before you delve into the list below - be aware that our event is significantly different this year, and unlike previous years, you will not be able to book tables.

On April 5th at 2pm, AdNews will be hosting a Leaders Long Lunch in Centennial Hall, Town Hall, Sydney. We will invite (at no cost to those invited) the two most senior executives from the finalist lists below. 18 awards will be handed out over a spectacular lunch. 

The lunch event will be staged across three, long tables. Those invited will be able to purchase tickets, from a limited allocation, for staff members and clients as of now for $400 + GST each. You can purchase those here - but hurry! We repeat: allocation is limited!

From 6pm, we will turn Centennial Hall into a party space and exhibition of the winning work where we will hand out the awards for: ADNEWS AGENCY OF THE YEAR (chosen by AdNews); EMPLOYER OF THE YEAR (chosen by judges - see below); HALL OF FAME (chosen by AdNews) and EMERGING LEADER OF THE YEAR (chosen by judges - see below).

Tickets for the evening party and the exhibition of the winning work cost $139.00 + GST

Note all judges this year were brand marketers and CMOs only, for the first time in AdNews' history. You can see who they were here


The finalists list for AdNews Agency of the Year 2018:

The AdNews Effectiveness Award

ALDI Good Different (BMF)

Defence Force Recruiting's best Two Years on Record (Host/Havas)

Canadian Club: The Big Question (The Monkeys)

NRMA: Help Is Who We Are (The Monkeys)

Moving from #6 to #4: How Mitsubishi is having the time of its life (Richards Rose)


Employer of the Year

72andSunny Sydney

CHE Proximity

Deepend Melbourne

Leo Burnett

The Royals


Ad of the Year

AutoAds (CHE Proximity/

Naughty or Nice Bauble (Clemenger BBDO/Myer)

Deadly Questions (Clemenger BBDO/Aboriginal Victoria)

Priceless Eyes (Cummins and Partners/Specsavers)

Stop Your Boobs Playing Their Own Game (The Monkeys/Berlei)


Independent Agency of the Year


The Hallway

The Royals

Special Group


Small Agency of the Year – Independent


ntegrity agency


The Zoo Republic


Small Agency of the Year – Network

72andSunny Sydney

Mediahub Sydney



PR Agency of the Year

OPR Agency

Red Agency

Thrive PR + Communications


Content Agency/ Division of the Year




Production Company of the Year

Goodoil Films

Revolver/Will O'Rourke



Creative Agency of the Year

CHE Proximity


The Monkeys



Digital Campaign of the Year

AutoAds (CHE Proximity/

Deadly Questions (Clemenger BBDO/Aboriginal Victoria)

LYNX Australia | Find your Aussie magic (Emotive/Unilever)

A Minute Of Your Time (Unicef/The Monkeys)


The Best Use of Data

Invisible Friends (whiteGREY/MPAN)

AutoAds (CHE Proximity/

Naughty or Nice Bauble (Clemenger BBDO/Myer)

Project Revoice (BWM Dentsu/ The ALS Association)


Digital Transformation Award

From Bricks & Mortar to Fully Fledged eCommerce (G Squared/Cerrone Jewellers)

Defence Force Recruiting's best Two Years on Record (Host/Havas/DFR)


Brand Integration Award

Google AFL Partnership(72andSunny Sydney/ Google)

Losers' Paradise (Host/Havas/Air New Zealand)

VIVID    (Leo Burnett/ Samsung Australia)

Ray’s Flamin’ Hot Sauce (WiTH Collective/ GoDaddy)


Branded Content Award

Don't Believe In Never (Clemenger BBDO/AFL)

Said I Read You... But I Lied (Emotive/

Optus & iPhone XS... You know why (Emotive/Optus)


Social Responsibility Award

Project Revoice (BWM Dentsu/The ALS Association)

Deadly Questions (Clemenger BBDO/Aboriginal Victoria)

I Touch Myself Project (J Walter Thomson Sydney/Berlei)


Small Budget Media Campaign of the Year (Less than $250,000)

Deadly Questions (Clemenger BBDO/Aboriginal Victoria)

The Reverse Intervention (With Collective/Pfizer)

Losers' Paradise (Host/Havas/Air New Zealand)

Emerging Leader of the Year

Amelia Priday - Havas

Michaela Futcher – The Royals

Dan Richardson - Verizon Media

Mike Fraser - Isobar

Jye Smith - Red Engine

Rebecca Turner - Core

Media Agency of the Year:

CHE Proximity


OMD Australia

UM Australia

Media Campaign of the Year:

Deadly Questions - Aboriginal Victoria - Clemenger BBDO

Aussie News Today - Tourism Australia - Clemenger BBDO / UM

Children's Panadol - GSK - PHD Sydney

Doing Nothing Does Harm - Our Watch - Thinkerbell

Dundee: A Legend Returns - Tourism Australia - UM

AdNews is delighted to partner with our platinum sponsor Snapchat for the reinvigorated Agency of the Year Awards. A massive thank you also to gold sponsor GOAT, silver sponsors Val Morgan, Outbrain and Lendlease and our bronze sponsors Commtract, Blue Star Web, Adstream and Wink Models.

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