303 MullenLowe integrates Profero

By AdNews | 29 May 2020

303 MullenLowe is integrating experience led transformation agency MullenLowe Profero into its business.

Profero, a successful stand-alone digital offering, will now form part of the group and operate out of the Sydney and Perth offices of 303 MullenLowe.

“We are really pleased to align the Profero business more closely into our core business. The Profero offer deepens our collective capabilities in a vitally important growth segment for the business,” says CEO Nick Cleaver .

“Our businesses have naturally united as we’ve sought to harness data, technology and creativity and apply that across every touchpoint and the complete digital ecosystem.

"Ultimately, we share a common business objective in aiming to deliver our clients an unfair advantage by transforming how people connect with their brand. Profero’s tech, CX, UX, system and service design skills strengthens this capability.”

Hamilton Jones, managing director of Profero, says the move will allow mean a complete solution to clients for their CX and tech requirements.

"As 303 MullenLowe is one of the few creatively led agencies to have a full media capability delivered through its Mediahub business we are also able to provide our clients with a level of creative and media connectivity they find difficult to source elsewhere,” says Jones.

The combined team has already begun to deliver business results with the agency recently winning assignments from HealthEngine, Tourism Western Australia and Edith Cowan University.


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