MELBOURNE: Initiative senior partner Shane Goninon is to join Ikon Communications in Melbourne.
Goninon headed up the $40 million Bunnings media planning and buying account at Initiative. His departure threatens Initiative's hold on the hardware retailer's account.
Goninon's departure is the latest blow to the beleagured media agency which has suffered the loss of several key accounts this year including Sanitarium, NRMA Motoring and Services, and Electrolux, as well as the departure of chief executive Roger Camplisson in May.
Ikon and Initiative did not return calls.
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