SYDNEY: Ateco Automotive has handed Match additional digital planning and buying and strategy duties, as the distributor continues its media buying review.
Match takes the media strategy lead on Ateco's Alfa Romeo, Citroën, Fiat passenger and Fiat commercial brands, as well as the soon to be launched Chery marque. It also takes responsibility for digital planning and buying for these brands.
Match was brought on board by Ateco to handle strategy for Chinese marque Great Wall Motors in October 2009.
The move comes weeks after Ateco started a review of its media buying, as revealed in by AdNews [12 February, page 3].
Ateco is yet to make a decision on its media buying review, which kicked off in February with incumbent agencies PHD and Pearman Media, going up against Ikon and OMD for the estimated $15 million business.
Previously, the account had been split, with PHD taking care of buying and planning for Citroën, Alfa Romeo, Fiat and Great Wall Motors, while Pearman Media was responible for the luxury Italian marques Ferrari and Maserati.
Match recently retained media strategy for Ikea after a global review, and added Accent Blinds, MySpace Music and Tourism Norfolk to its roster of clients.
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