It's time to weigh in on the biggest change to our industry in recent history.
With the demise of cookies delayed until 2023, AdNews investigates the new outlook for the media, marketing and advertising industries. From changing privacy provisions to first-party data tactics by agencies and marketers, this four-day virtual event will cover the full gamut of a cookieless world.
Free Webinar Series: 8th - 11th November, 2021
Day One: The Brands
How are Australia’s leading brands navigating changes to privacy provisions, identity solutions and the end of third-party cookies in 2023? Optus director of acquisition and customer marketing Angela Greenwood opens the virtual series with a deep-dive presentation on strategy, followed by a panel discussion with Afterpay director of customer growth Charlie Short, Menulog CMO Simon Cheng and Tourism Australia GM of digital, technology and data Paul Bailey.
Day Two: The Agencies
From post-cookie targeting solutions to the current rollout of new privacy standards, media agencies share their insights on the fast-changing digital marketing landscape. Are there new solutions on the horizon and what milestones must the industry achieve before 2023? Joining the panel discussion is Dentsu Media chief digital officer Gayle While, Digitas Australia chief data officer Maurice Riley, Foxcatcher MD David Gaskill and Alpha Digital commercial director Tobey Bower.
Day Three: The Solutionists
Can the industry improve privacy while driving and delivering business results? Google Australia director of marketing technology platforms Barney Pierce opens the day with a look at privacy preserving alternatives to third-party cookies. This will be followed by a panel discussion featuring representatives from Amobee, Foxtel Media and The Trade Desk.
Day Four: The Partnerships
The world of third party cookies and first party data will touch every aspect of the media, marketing and advertising ecosystem. With brands and agencies at different stages of the transformation journey, discover how they are collaborating on ideas to future-proof their success. What can we learn from those at the frontier? This joint presentation will feature Mindshare national head of ad-tech and audience Charlotte Banister and NAB senior manager of media, personalisation, innovation, enablement and transformation Christoff Botha.