An AI-powered coach.
Work with Cancer is speaking to Cancer survivors in all walks of life in a campaign via Publicis.
Directed by Kailee McGee, a stage IV cancer survivor and award-winning filmmaker, the campaign features survivors from all walks of life — including CEOs, celebrities, and employees — sharing how working helped them maintain normalcy and control during treatment.
Following new research from Memorial Sloan Kettering Cancer Center and the Mayo Clinic, Publicis Groupe have developed an AI-powered coach, designed to help employers translate these insights into personalised, practical support for employees living with cancer.
The film was created by Publicis Conseil and supported by up to $100 million in pro bono media donated by partners including Disney, Google/YouTube, Zeta Global, TikTok, NBCUniversal, Paramount, iHeartMedia, Westwood One, Clear Channel Outdoor, Captivate, Screenvision, and NCM.
Publicis worked with photographs by Sandro Miller, a portrait photographer and a stage IV cancer survivor.
Since launching at the World Economic Forum in Davos three years ago, Working With Cancer has grown into a global movement of more than 5,000 companies, protecting more than 40 million workers worldwide.
