Enjoy every moment this season.
Stockland is highlighting the role its town centres play in making it easier for customers to enjoy every moment of the Christmas season in a campaign via Havas Host.
Stockland head of investment management, customer and marketing, Natalie Warren-Smith said the new campaign reminds customers that Christmas shopping doesn’t always need to be stressful.
“The festive season is full of magic, though we know that from time to time there can be a little sprinkle of chaos – there’s gifts to wrap, feasts to plan, and people to host,” said Warren-Smith.
“This year, our Christmas campaign is focused on making it easier for our customers to do all that and more, while still enjoying the merry moments in between.
“We want every visit to Stockland to feel welcoming, uplifting and full of festive inspiration.
“Whether customers are shopping for gifts, grabbing groceries, or just enjoying time together, our campaign reminds people that we’re here to help them sort it.”
The campaign will roll out nationally across Stockland’s owned channels, paid media, and in-centre activations.
Havas Host head of client experience Laura Mahony said working on this retail campaign was exciting because it celebrates Stockland’s ability to turn everyday dependability into something genuinely heroic.
“Sort It at Stockland shows that dependability doesn’t have to be ordinary – it’s about the small, meaningful ways the brand helps Australians keep life running smoothly, creating moments that feel both familiar and unexpectedly empowering,” said Mahony.
“More than that, it positions Stockland as a trusted partner in people’s lives, enabling Australians to tackle whatever life throws at them."
Havas Host head of strategy Phil Pickering said Our Aussie Future research shows we’ve turned inward, looking for brands that make our individual lives better, not just the world around us.
“In a chaotic world, dependability has never been more desirable. Sort It at Stockland celebrates that; we’re the perfect partner for an imperfect life,” Pickering said.
