Directed by Guilty Productions.
STIHL is showcasing the devotion, care, reward and joy gardeners feel in keeping their gardens healthy in a campaign via HBK.
The campaign was directed by Guilty Productions.
“At STIHL, we know our tools are loved by gardeners of all capabilities who appreciate quality, durability, and precision engineering,” said STIHL, Asia Pacific vice president marketing, Joanne Katsos.
“We wanted to create a campaign that engages people, while also celebrating the very powerful connection and reward passionate gardeners experience when working in nature with their favourite garden power tools.
“From our expertly designed battery-powered tools to our industry-leading service, STIHL tools deliver committed performance that gardeners can rely on to partner them throughout their gardening journey.”
The campaign is rolling out across TV, digital, and social platforms with integrated brand and tactical messaging.
“The first expression of our exciting new ‘STIHL. For Life’ brand platform, the objective was to create an entertaining spot that would speak to how meaningful the partnership is between a gardener and the tools they choose to work with - and how rewarding partnering with the right brand is,” said HBK creative director Stuart Penny.
“We wanted to share how, through thick and through thin, reliable STIHL power, performance and durability will be there for you.”
Credits:
Agency
Agency: HBK
Principal: David Hayes
General Manager: Sheridan Devereux
Creative Director: Stuart Penny
Senior Copywriter: Stuart Laverie
Group Account Director/Agency Producer: Kylie Blatsis
Art Direction: Pip Higgins
Production
Production Company - Guilty
Director - Ed McGill
Producer - Jason Byrne
Production Manager - Jack Davies
DOP - Greg Harrington
Art Director - Amy Gregory
Wardrobe Stylist - Katie Graham
Casting Director - Chameleon Casting
Photography – Chris Kapa
Post Production
Offline Editor - Tim Parrington
Colourist - CJ Dobson (Moodlab)
Online Editor - Jamie Scott
Sound House - Gusto Studios
Client
Client: STIHL Australia
VP Marketing, APAC: Joanne Katsos
Media - Rapid
Senior Account Director/Client Service Team Leader: Jess O’Reilly
Senior Account Manager: Caitlin Grant
