Investor apparel.
Australian investing platform Stake has launched Stake Supply, an apparel line designed for the investor.
Stake chief customer officer Bryan Wilmot said while ambition in Australia can feel like something to tone down, the project is designed to challenge that notion, and give ambitious Aussies a uniform:
“Our community inspires us every day. In a world where the traditional blueprint to ‘getting ahead’ is changing, our customers are taking action to shape their own future,” said Wilmot.
“They’re in the market, using their portfolio to secure a house deposit, or steadily building their investments month after month.
“But many of these activities are kept in the dark and not talked about, so we wanted to bring that momentum into the light and celebrate that shared mindset.
“In the early days of Stake, we’d create one-off drops of apparel that captured the fandom and energy around the markets, so we’re excited about this evolution, taking the conversation beyond trading and building community around ambition.”
Stake creative lead, Leandro CP said that from band tees to totes from the local cafe, people love to display what shapes their identity.
“If your thing is a passion for the markets and pride in taking charge of your money, Stake Supply is a badge for that ambition,” said CP.
“Through subtle design cues, we wanted to bring an ‘if you know, you know’ energy to the range, and hopefully spark some real-life conversations. The creative potential for future drops is really exciting.”
Stake Supply drops are slated for throughout 2026. Drop 1 is live from today.
“The goal was to make the apparel feel like a natural extension of the platform,” said Stake senior brand designer, Abbey Brown.
“Designed with the same thinking as our products, Drop 1 is built around premium, everyday staples - easy to wear from trading to coffee runs.”
Credits:
- Chief Customer Officer: Bryan Wilmot
- Head of Marketing: James Healey
- Creative Lead: Leandro CP
- Brand Marketing Manager: Chris Sadler
- Product Marketing Manager: Andrew Leung
- Senior Brand Designer and Photographer: Abbey Brown
- Motion Designer and Videographer: Michael Craft
- Content Creator: Jessica O’Reilly
- Senior Manager: India Jennings
