Using 3DOOH full motion.
Specsavers is celebrating its exclusive Elton John Eyewear collection with a 3DOOH full motion campaign via QMS in-house creative team, QUBE and EssenceMediacom.
The campaign is running throughout September on the Melbourne landmark Emporium digital large format billboard, which draws more than 18 million visits a year.
“The new 3DOOH ad for Specsavers is a fantastic example of what happens when a brand, agency and media owner collaborate from the outset,” said QMS chief revenue officer Alex Kerley.
“Working closely with Specsavers and EssenceMediacom, our team was able to deliver a piece of work that not only celebrates an iconic talent but demonstrates the impact and brand fame of full motion 3DOOH.
“This is a 3DOOH first for Specsavers in Australia, with the result being an iconic piece of creative that captures attention by both day and night, in one of Australia’s busiest retail precincts in the heart of Melbourne.”
Specsavers is the latest to join QMS’s list of brands including L’Oreal Kérastase, Mazda, Stan, Patties Foods’ Four’N Twenty pies, Asahi and L’Oréal’s Garnier that have utilised the 455 square metre Emporium Melbourne billboard.
“Designed and named by Elton himself, the exclusive Elton John Eyewear collection reflects the music legend’s love of self-expression and has ‘just the right amount of Elton’, with a sprinkle of the music legend’s distinctive flair,” said Specsavers head of marketing awareness and consideration ANZ, Anri McHugh.
“Naturally we needed our DOOH placement to make an entrance and impact just like Elton himself, so this concept we came up with together with QMS and EssenceMediacom was the perfect addition to this campaign.”
