Sophie Monk, Boy George and Naomi Watts star in UberEATS first brand campaign

17 November 2017

Advertiser: Uber

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Uber celebs appear in UberEATS latest campaign.

UberEATS has recruited an all-star cast for its first brand campaign from Special Group and The Glue Society, with Boy George, Sophie Monk, Naomi Watts, Beau Ryan, and Toadie from Neighbours all making an appearance.

The cast reveals what they’ll be ordering via UberEATS in a bid to inspire people to broaden their culinary horizons.

The campaign features Naomi Watts ordering a Cheezus Sandwich in her dressing gown, while Boy George chows down on Poke Bowl, and Beau Ryan relaxes in the bath with Chicken McNuggets. Ryan Kwanten, Nic Naitanui, Sophie Monk, Ryan Maloney, Poh Ling Yeow, and Peter FitzSimons will also feature in the campaign.

“It’s a question we all ask ourselves every day,” Special Group creative Dave Hartmann says.

“And one we often draw an uninspired blank on. In fact, according to UberEATS research, come 5pm each day more than 1 in 3 Aussies don't know what they are eating for dinner that night. And when it comes to the crunch, I think most of us will admit to just defaulting to the same old options."

Special Group won the Uber account in May this year, following a competitive pitch,

“UberEATS makes it simpler than ever before for Australians to access an incredible array of restaurant quality food delivered to their door quickly and reliably,” Uber Australia marketing director Steve Brennen says.

“This newfound choice is proving super popular with a large and fast growing number of Australians, and we wanted to celebrate this with a fun and humorous campaign featuring some well-loved faces."

The campaign will kick-off with a series of nine 15-second TV spots and online films, each featuring a different celebrity, proudly declaring their local dinner choices. The creative has been tailored to each city’s restaurant options, across Sydney, Perth and Brisbane.

This will be supported by OOH, radio, digital, direct and PR, as well as a host of live social media activations, media partnerships, traffic-read integrations and culture hacks featuring celebrities and influencers.


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