Since 2017.
Australian-founded technology company SafetyCulture is returning as the Australian Open's Official Workplace Operations Partner for a sixth consecutive year in a campaign.
Tennis Australia has relied on SafetyCulture’s platform since 2017 to support critical operational workflows across the Australian Open, naming the company an official sponsor in 2021.
“There’s nothing like the Australian Open, and we are incredibly proud of our long-standing partnership with one of the world’s premier sporting events,” said SafetyCulture chief marketing officer, Hamish Grant.
“This campaign shines a light on the teams working behind the scenes to deliver a world-class experience at an extraordinary scale, and reflects the trust Tennis Australia places in SafetyCulture to help the event improve year after year.”
SafetyCulture supports daily decision-making across the Australian Open, from production bump-in, through to delivering an experience for the 1.2 million visitors at Melbourne Park.
The sponsorship campaign is live on TV, OOH, digital, and social media.
“Grand Slams come with an extra level of scale and quality,” said Tennis Australia director of partnerships and international business, Roddy Campbell.
“Getting it right takes preparation, and SafetyCulture helps us bring clarity to execution in many ways.
“We’re expanding the uptake of SafetyCulture every year on an operational level. For next year’s tournament, we’re always looking for ways to improve and evolve. SafetyCulture will be a part of that.”
Credits
Chief Marketing Officer: Hamish Grant
Head of Brand: Ash Sorensen
Creative & Production: SafetyCulture
