The gardening brand.
Gardening brand Pope is commemorating its 100-year anniversary in a campaign via Ten Past Ten.
The campaign features commissioned music track, ‘Feels Like Home’, written and performed by singers Sarah Lloyde and Mason Lloyde.
“Iconic brands earn their place in culture by standing the test of time, and Pope is one of those rare names,” said Ten Past Ten founder & lead campaign strategist Sarah Luthaus.
“Our focus was to balance respect for that heritage with a creative approach that reintroduces Pope to a new generation.
“By grounding the work in real stories and candid moments, we’ve built a platform that both celebrates the past and sets Pope up strongly for the next 100 years.”
The integrated campaign, featuring more than 200 assets, is rolling out nationally across BVOD, out-of-home, digital, print and in-store channels.
“We’re looking for the magic that Pope has created in people’s lives – the big and small moments that happen in the garden,” said Pope marketing communications manager Magnus Thurley.
“Whether it’s teaching kids to water for the first time or enjoying a sunny afternoon surrounded by family and flowers, those are the memories we want to celebrate together."
Credits
Agency: Ten Past Ten
Account Director & Campaign Strategist: Sarah Luthaus
Senior Creative: Simon Janik
Art Director: Ben O’Grady
Senior Copywriter: Amy Mellow
Digital Lead: Jeff Miller
Relationships Manager: Savannah Murray
TVC Production Company: Visualizm
Director & Editor: Stephen Deeble
Producer: Maddie Tierney
DOP: Ben Dowie
1st AC: Jake Cooper
Photographer: Josh Geelen
Production Runner: Matt Caporaso
Gaffer: Dan Ross / Big D’Lights
Sound Design & Production: Scott Illingworth / seeingsounds
Music: John Bartlett
Lyrics & Song: Sarah Lloyde and Mason Lloyde
AMES Australasia:
- Francois Cleret, Chief Executive Officer
- Magnus Thurley, Marketing Communications Manager
- Courtney Van Der Pluym, Head of Creative
