Directed by Steve Ayson.
One New Zealand has released the latest chapter of ‘Finding Jade’ for its third year in a campaign via McCann New Zealand.
The story picks up with Jade’s return home, and his two families meeting for the first time on New Zealand soil.
With Jade’s best friend Pepper putting her digital investigative skills to the test, the group travel around New Zealand from the manicured lawns of East Auckland to the top of Mount Earnslaw, and everywhere in between, on a quest to find Jade’s biological dad.
"The “Finding Jade” odyssey captures the importance of those deep human needs, such as connection, belonging and identity, and sheds light on how our technology can empower those needs,” said One NZ brand lead Kamran Kazalbash.
“This chapter of the journey has given us the opportunity to explore the unique small towns and sights of New Zealand, further expanding into a world that resonates with Kiwis everywhere. It has been wonderful revisiting Jade, and we are looking forward to seeing how this story will continue to unfold.”
The campaign will roll out across broadcast, online (YouTube, VOD, Social), OOH and digital display from today.
"Finding Jade is the biggest, most all-consuming, campaign we’ve ever taken on. And it keeps getting bigger,” said McCann NZ creative director Alan Jones.
“Three years in, we’ve built a world with its own lore, in-jokes, and occasional random cameo.
“The challenge for us now is to outdo what came before. Keep it surprising, keep it popular, and give people something they want to rewatch (voluntarily). It’s a job that’s equal parts fun and terrifying. Which, in our experience, is a good sign.”
Campaign credits:
Client: ONE NZ
Agency: McCann New Zealand (Formerly FCB Aotearoa)
Chief Creative Officer: Leisa Wall
Creative Director: Hywel James
Creative Director: Angelo An
Creative Director: Alan Jones
Production Company: 3&7
Director: Steve Ayson
Producer: Tiffin
Casting: AKD Casting
DOP: Marty Williams
Offline editor: Simon Price
Visual FX: Blockhead VFX
Colourist: Matic Prusnik
Sound design & Music: Cam Ballantyne / Beatworms
