MTV pushes to end human trafficking

1 September 2014

Creative Agency: McCann Worldgroup (NSW)

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Traffic stopper: MTV is using the power of its brand in an attempt to end human trafficking. It's powerful. Watch it here.

Using a track from Parisian artist Birkii, the four minute YouTube clip tells the story of three different instances of human trafficking.

In each scenario those involved are simply searching for a better life when they are taken advantage of, and end up as human traffic.

The video is part of a greater campaign called MTV EXIT, which aims to use MTV's wide reach, especially in a younger demographic, to get the message out about human trafficking and how we can stop it.

“ Broken Dreamers”
Client: MTV EXIT Foundation
MTV EXIT Head of Creative & Content: Rebecca Mok
MTV EXIT Campaign Director: Matt Love
Agency: McCANN Sydney
Executive Creative Director: Dejan Rasic
Creative: Dejan Rasic
Music written and performed by: Birkii
Music mixed by: Thibaut Javoy Paris
Director: Timothy Reckart
Production Company: AMVI Los Angeles & Starburns Industries
Executive Producer: Blaize Saunders
Producer: Trever Stewart
Production Manager: Nathanael Horton
Paper Engineer: Javan Ivey
Concept Designer: Lily Pham
Fabricator: Maeve Callahan
Visual Effects Supervisor: Clint Fanny
Director of Photography: Aaron Wong
Assistant Camera: Steve Crocker
Additional VFX: Kalina Torino
Editor: JD Dawson

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