It's really annoying when you walk outside and forget to grab the sunscreen. Thanks to Sun Mum you'll now have a catchy tune to hum to make sure you never forget again.
That's right, Queensland sun safety icon Sun Mum now has a soundtrack, the aptly named 'Burn Your Bits'. It's damn catchy too.
The campaign, by JuniorCru, follows on from Sun Mum's daily weather reports on Facebook and online videos, in a collaboration with Brisbane bitpop band 7bit Hero. The song's release has been designed to coincide with summer holidays and is now available on iTunes.
Credits:
Agency: JuniorCru
Client: Queensland Health
Creative Director: Jonathan Drapes
Copywriter: Jessamy Ross
Art Director: Tom Kimmorley
Band: 7bit Hero
Production Company: Fabric Films
Director: Charlie Fergusson
Producer: Krista Fergusson
Post Production: The Post Lounge
Music licencing: The Sound Pound
Media: MediaCom
