Regional Australians.
La Trobe University is celebrating the strengths that regional people bring to higher education in a campaign via Sweetshop.
“We wanted the campaign to feel like it belongs to the regions — and that it's not just about them,” said Brand & Creative director Darcy Muller.
“The creative flips stereotypes and shows that regional qualities aren’t barriers to university, they’re strengths.”
It was directed by Jared Daperis through Sweetshop and Still photography by Trent Mitchell.
“This campaign forms part of La Trobe’s broader strategy to strengthen our connection with regional communities and help meet Australia’s future skills needs in education, health and science,” said director of marketing Emma Fox.
The campaign is live October 13 and is running across regional TV, radio, outdoor, digital and social.
Credits
Chief Marketing Officer – Mary Dempsey
Director of Marketing – Emma Fox
Senior Manager, Customer Strategy – Zara Cooper
Senior Manager, Brand/Partnerships Marketing – Blake Dawson
Marketing Specialist – Valentina Riquelme
Senior Manager, Domestic Marketing – Sarah Forte
Paid Media Specialist – Mario Bergmann
Director of Brand & Creative – Darcy Muller
Senior Creative – Tim Cooper
Senior Creative – Tynique Dimcevska
Creative Producer – Harrison Simic
Head of Design & Production – Sam Aldridge
Senior Producer – Dan Cahill
Graphic Designer – Daniel Marchbank
Sweetshop
Director – Jared Daperis
Producer – Nick Clarke
DOP – Max Walter
Managing Director – Edward Pontifex
Post Production – Manimal Post
Photographer – Trent Mitchell
