Created entirely in-house by ARN.
The Kyle and Jackie O Show 'go rogue' in a new Melbourne marketing campaign created entirely in-house by ARN.
The campaign focuses on the show’s raw, unfiltered energy and marks the next phase in ARN’s strategy to grow its Melbourne audience.
ARN's Chief Audience & Content Officer Lauren Joyce said that the only thing routine about The Kyle & Jackie O Show is the timeslot.
"Every morning it is unexpected and goes against the grain of formulaic radio. It’s a little bit rogue, in the best possible way," Joyce said.
The next instalment is once again set in a focus group where participants share their honest opinions on Kyle Sandilands and Jackie ‘O’ Henderson – while the pair secretly watch on.
The new creative direction builds on ARN’s previous Melbourne campaign, We’re Behaving, which launched in early 2025.
“Radio Gone Rogue taps into what listeners, both loyal and new, tell us they love most about the show; it’s bold, it goes where others won’t and frankly, it’s unswitchoffable," Joyce said.
The campaign is now live across Melbourne’s key outdoor sites, digital platforms, and social media, with TV coverage continuing in the coming weeks.
CREDITS
Chief Audience & Content Officer – Lauren Joyce
Head of Marketing – Donna Gordon
KIIS Senior Brand Manager – James Duffield
Head of Creative Production – Sean Vandenberg
Creative Director – Ante Miocic
Director – Phoebe Edwards
DOP – Becky Lillyman
Cameraman – Josh Hayes, Luke Rodely, Lucas Corroto
Creative Servies Coordinator – Prue Bowtell
Music – West One Music
Sound Design – Todd Falusi
Graphic Effects & Grade – Nik Palin
Graphic Design - Gabrielle Revells & Mikey Fleming
