Featuring AI-generated assistant Mary Prepmas.
Kitchen Warehouse is collaborating with Nova to deliver an Australian radio retail Christmas campaign via (Eastern)Block.
The campaign will roll out across Nova and Smooth FM with sixty daily radio spots.
“Kitchen Warehouse is the place to go if you’re hosting Christmas this year,” said Kitchen Warehouse chief customer officer Simon Lamplough.
“But getting prepped for Christmas can be a daunting task, so breaking it down into daily reminders felt like a great way to get people engaged in tackling their to-do lists”.
The campaign features Mary Prepmas, an AI-powered seasonal assistant.
“60 Days of Prepmas is an experiment in doing more with less – a new kind of retail storytelling powered by timeliness and technology, but delivered without losing humanity or humour,” said (Eastern)Block head Josh Mullens.
“It shows how new tools can amplify an idea rather than replace it. It’s part endurance test, part Christmas miracle.”
Nova Entertainment group commercial director Antonell Doyle said that radio remains one of the most agile and intimate mediums available.
"60 Days of Prepmas is proof that radio can deliver real-time creativity, engaging audiences daily with content that’s relevant, human, and alive in the moment,” Doyle said.
Credits
Client: Kitchen Warehouse
Chief Customer Officer: Simon Lamplough
Head of CRM & Loyalty: Justine Murphy
Creative & Stylist: Jo-Anne Pabst
Social Media Manager: Marguerite Jordaan
Marketing Assistant: Emma Foreman
Social Media Assistant: Aaliyah Nickerson
Brand Studio: (Eastern)Block
Head of (Eastern) Block & Production: Josh Mullens
Campaign Creative Director: Mark Braddock
Design Creative Director: David Storey
Creative Team: Davood Tabeshfar, Mark Braddock
Senior Designer: Jack McAuliffe
Media Partner: Nova
Group Commercial Director: Antonell Doyle
Senior Account Director: Marcelly Van Santen
Sales Implementation Executive: Georgia Shepherd
Campaign Strategist: Laura Thuerigan
Production
AI Artist: Bob Connelly
Sound Design & VO: Damien D’Giacoma, Jaron Ransley
