Strategic business advantage.
Kinatico Compliance is reimagining workforce compliance by transforming it from a tedious obligation into a strategic business advantage in a campaign via Apparent.
“This campaign is about more than launching a product, it’s about transforming Kinatico into a modern compliance leader,” said Apparent chief creative and experience officer, Hamish Stewart.
“By blending creativity with strategic media, we’re showing how Kinatico Compliance can turn compliance from a cumbersome task into a business advantage.”
Apparent chief media officer, Simon Pugh, said they partnered closely with the creative team to ensure media placements went beyond high-indexing B2B environments, using media as a canvas for storytelling.
“Through a mix of high-stature placements that elevated the brand and contextual partnerships that built credibility and trust, we maximised impact and introduced the benefits of Kinatico Compliance to key decision makers,” said Pugh.
The campaign rolls out across video, digital, out of home and print.
"We’re excited to bring Kinatico Compliance to life with this campaign,” asid Kinatico chief experience officer, Chantal Walker.
“Apparent has helped us turn a complex topic into something memorable, positioning Kinatico as a trusted companion for businesses and we’re excited to be rolling it out more broadly.”
Credits
Client: Kinatico
Chief Experience Officer: Chantal Walker
Digital Marketing Manager: Siobhan MacLeod
Marketing Coordinator: Thomas Bendtsen
Agency: Apparent
Production Company: Photoplay Photography
Photographer/Director: Nick Bowers
Executive Producer: Ross Colebatch
