Returning as a broadcast partner of Nine’s Summer of Tennis.
Australia’s tourism group Journey Beyond is inspiring Australian’s to plan their next travel adventure in a campaign via Town Square, launching alongside its return as a broadcast partner of Nine’s Summer of Tennis.
The campaign features INXS’ New Sensation.
“Journey Beyond makes every moment extraordinary,” said Journey Beyond executive general manager of marketing, Justine Lally.
“We know that travel is more than a destination. It’s the people you meet, the experiences you share and the moments that linger long after you’ve returned home.
“Travel isn’t about ticking destinations off a map. It’s grounded in expertise delivered with a genuine smile and filled with the unexpected along the way, it’s the way we Journey Beyond.”
The campaign will run across TV, sponsor billboards and broadcast integrations throughout the Summer of Tennis, including Nine Radio and Wide World of Sports coverage across Brisbane, Sydney, Melbourne and Perth, as well as in print and social media.
“For Journey Beyond, it’s never just about the destination, it’s about how the experience is delivered,” said Town Square founder, Danielle Moeller.
“This campaign celebrates the people who bring Journey Beyond to life every day, and the unexpected moments of joy they create along the way.
“By letting the crew deliver the call to action, ‘Are you ready to Journey Beyond?’ becomes more than a tagline, it’s a genuine invitation that reflects how it feels to travel with Journey Beyond.”
Credits:
Client: Journey Beyond
Executive General Manager, Marketing: Justine Lally
Group Manager, Marketing: Kirsty Gunn
Creative Agency: Town Square
Executive Creative Director: Brendan Day
Design Director: Luke Henley
Copywriter: Samuel Nicolaci
Art Director: Peter Crawford
Video Editor: Jimmy Walker
Head of Production: Anna Morris
Production Assistant: Cameron Baker
Senior Account Director: Rochelle Vaisanen
Account Manager: Georgia Papamichael
