Working with SouthSouthWest since 2021.
Interpid Travel is investing in brand building alongside performance in a campaign via SouthSouthWest.
“From learning to make a traditional meal in a small village in Kenya to hand-making mosaics in Croatia, this campaign highlights the unique moments you can have, and the meaningful connections you can make, on our trips,” said Intrepid Travel global brand director Natalie Placko.
“This is Intrepid at its best. Only Intrepid celebrates the real experiences, real places and real people that make travelling with us unique.”
The campaign builds on the success of last year’s Only Intrepid, which drove a 55% spike in global brand search and helped fuel a strong sales period.
By January 2025, brand awareness surged by 21%, and 10,000 first-time customers booked through Intrepid’s website, generating a record $29 million in sales, according to Intrepid.
The campaign also introduces updated messaging, QR codes and calls-to-action.
The campaign is live across paid, owned, earned and shared channels, including digital, social, email, TV, radio, podcasts and out-of-home placements in key cities like London and Melbourne.
“We know that what travellers remember most are the connections they forge along the journey and we wanted to put those life-changing moments at the centre of our storytelling in a way that makes the audience feel like they’re part of the action,” said Placko.
