With a major new marketing push across digital, out-of-home, programmatic, radio and in-cinema channels.
HOYTS is rolling out a campaign to showcase and expand its Xtremescreen experience with a major new marketing push across digital, out-of-home, programmatic, radio and in-cinema channels.
HOYTS Group ceo and president, Damian Keogh, said the campaign comes at a time when audiences are seeking deeper, more immersive entertainment experiences.
“With HOYTS Xtremescreen, you are not just watching a story, you are stepping inside it," Keogh said.
HOYTS Xtremescreen combines Xtreme Sound, Xtreme Comfort and Xtreme Size on a large scale. There are 78 Xtremescreen cinemas across 44 locations in Australia and New Zealand, the largest network of its kind in the region.
"HOYTS has always been at the forefront of innovation, and this campaign is about reminding audiences just how incredible the big-screen experience can be, with bigger screens, bigger sound and bigger moments," Keogh said.
“From breathtaking visuals and powerful surround sound to spacious seating and premium comfort, Xtremescreen is designed to take every cinema visit to the next level. And with even more locations rolling out, it is now easier than ever to experience the ultimate movie moment."
Creative credits
The HOYTS Group
Chief Executive Officer & President: Damian Keogh
Director - Sales, Marketing & Content: Stephanie Mills
General Manager - Customer Engagement: Brad Eaton
Brand, PR, Social Media and Community Marketing Manager: Rachael Barbarino
The Studio - The HOYTS Group
Creative Services Manager: Cate Murray
Creative Producer: Sam Moss
Creative Producer: Rita Mrad
Studio Pancho
Managing Director: Patrick Salter
Post Producer: George Stone
