By director Joseph Kosinski.
Heineken has partnered with Apple Original Films’ F1 The Movie in a campaign by the director/producer, Joseph Kosinski.
The campaign features the film’s stars, Brad Pitt and Damson Idris.
“At Heineken, we believe culture has the power to shape behaviour,” Heineken Brand global head Nabil Nasser said.
“By becoming part of F1 The Movie, we’re taking the conversation around moderation into a space that’s global, influential and emotionally engaging.
“This partnership isn’t just about visibility – it’s about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings.
“As leaders in the 0.0 category, we’re committed to redefine what it means to choose moderation today.”
The campaign will launch ahead of the film’s global release on 25 June, from Warner Bros. Pictures.
Heineken 0.0 has been a sponsor of Formula 1 since 2016, with the product set to feature in the film.
In one scene, we see Damson Idris’s character, Joshua Pearce, drinking a Heineken 0.0, assuming he’s about to drive, when instead Brad Pitt’s character, Sonny Hayes, gets behind the wheel.
"F1 is intense, it’s fast, it’s high-stakes and it’s full of pressure,” Idris said.
“But that’s what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect.
“Choosing a 0.0 isn’t about holding back, it’s about deciding what works for you and owning it, whatever the moment."
Behind-the-scenes content will be available via Heineken channels ahead of the film’s release.
“This film isn’t just about the speed and spectacle of Formula 1, it’s about the emotion and culture around it,” Kosinski said.
“Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today.
"Their presence in the film feels authentic and that was essential to me as a storyteller."
