The Easter Show is coming once again, and lots of hard work is going on behind the scenes to make it happen.
It's that time of year again, where the Sydney Royal Easter Show is coming to town and to celebrate, independent digital agency Deepend and the Royal Agricultural Society (RAS) of NSW have released its launch campaign.
Deepend has been given the strategic and creative counsel for the second year in a row, and this year it's all about using the real stars of the show, the shows' participants, to highlight what the Sydney Royal Easter Show is all about.
Matt Evans, head of marketing at the RAS of NSW, said: “From refining the famous CWA scone recipe to mastering the technique of wood chopping, we wanted to capture and share the incredible efforts and energy that’s poured into getting ready for Australia’s largest annual event.”
So it's time to get your hats on Sydney, because the Show is on its way.