Designed for scooping.
Harvest Snaps has launched Harvest Snaps Scoopers, a brand-new range of chips designed for scooping via Hook Creative Studio.
The Scoopers range extends the original Harvest Snaps into a shape designed to lift, hold and hero your favourite dip.
“Harvest Snaps has always been light, wholesome and plant-based,” said Calbee Australia marketing manager Alice Collins.
“With Scoopers, we’re bringing that same goodness to the world of dipping, but with a bolder personality.
“We wanted to have some fun. And the idea of giving dips a voice was just too good to pass up.”
The campaign was developed by creative agency Hook Creative Studio and will roll out across TV, social, digital and in-store.
“We asked the question no one else dared: What do dips think about chips? And from there, a whole world opened up,” said Hook founder and chief creative guy Pat Langton.
“It’s snack food meets satire. Dips with personality. And a campaign that’s as ridiculous as it is right.”
