Featuring TikTok comedy creator, Lachy McIntyre.
Gillette Australia is partnering with Australian Instagram and TikTok comedy creator, Lachy McIntyre to spotlight the benefits of the Gillette Fusion5 Power Razor in a campaign via Mumbai-based agency Imagos Media Communication.
“Lachy brings an authentic, relatable voice that resonates strongly with Australian audiences,” said Gillette Australia senior brand manager, Michelle Liew.
“His ability to connect everyday moments with humour made him an ideal partner for the Gillette Fusion5 Power campaign, helping us communicate the product benefit in a way that feels both credible and culturally relevant.”
The 360-degree initiative spans digital, social, and in-store channels.
“Shave irritation is something a lot of men, including myself, have experienced, so it was a natural fit to partner with Gillette to bring that everyday experience to life in an authentic and entertaining way.” said Lachy McIntyre.
Credit list:
Client: Gillette
Agency: Imagos Media Communication
Writers: Ashish Biswas, Sreya Rath
Producers: Sudeep Lodh, Kishor Dashpute
Talent: Lachy McIntyre
Production: Imagos Films
CGI Animation: UStudios
Director: Ashish Biswas
