An in-house campaign.
Employment Hero has launched its brand campaign with its rabbit mascot to rewrite the ‘tortoise and the hare’ tale via in-house Hero Collective.
Powered by Employment Operating System (EOS), Employment Hero connects employers to more than 1.5 million candidates.
“Launching the Rabbit mascot gave us a distinctive creative asset that we can really push the boundaries with, while bringing humour and joy to what is traditionally a dry topic for SMBs,” said Employment Hero global marketing director Tasman Page.
“We wanted to really challenge the role of the Rabbit to speak to one of the most problematic parts of running a business - which is hiring in a high stakes economy - to demonstrate that outdated, ‘slow and steady’ methods of recruitment no longer cut it.”
The campaign is rolling out across OOH, BVOD, radio, digital and social media in Australia.
“Our hiring solutions, including our market-leading AI powered SmartMatch technology, represent the future of hiring, so what better way to bring this to life by rewriting a 2600 year old story,” said Page.
“Having an in-house team means we can walk the walk; leveraging a suite of AI creative tools across the Hero Collective for this campaign saved us countless hours - just like our recruitment solutions do for SMBs."
CREDITS
Employment Hero
Global Marketing Director: Tasman Page
Head of Marketing ANZ: Monica Hu
Brand Lead, ANZ: Mariah Klay
Brand Media Lead (APAC): Hannah Elsbury
Growth Marketing Lead (APAC): Sisi Chen
Growth Marketing Manager (ANZ): Kristina Gojkovic
Global Head of Brand and Creative: Matt Poulier
Global Brand Lead: Sharon Ormes
Head of Creative & Design: Domenico De Rosa
Creative Services Manager: Stephanie Balchin
Creative: Andrew Cameron, Simon Dall, Angela Castles
Design: Juliana Bridi, Lars Wannop, Hannah O’Mahony
Motion Design: Apattra Hongsuwong, Dominique Nava, Angie Lozarus,
Social and Content: Lara Munn, Bethanie Grozdanovski, Samuel Sinnott
Production
Director: Mitch Green
Producer: Stephanie Balchin, Sharon Ormes, Abigail Tabone
DOP: Miles Rowland
Camera Assist: Chris Braga
Sound Design: Voodoo Hack Sound
Online & VFX: Apattra Hongsuwong
