"The number one Victorian university for graduate employment."
Deakin University is mobilising its community of supporters towards meaningful impact in a campaign via Three Scoops.
The number one Victorian university for graduate employment, in 2024 it was ranked as the top 1% of universities in the world, according to Deakin University.
“Together, provides the perfect opportunity to build a platform that reflects the progressive spirit of Deakin University,” said Three Scoops head of brand and creative, Lachlan Ryan.
“Our goal was to create a platform that inspires action, resonates with alumni, and communicates the university’s ambition to make a lasting difference.
“Every piece, from the brand film to social and digital content, was crafted to embody the idea of shared purpose and collective impact.”
Appointed following a competitive pitch, Three Scoops led the strategic positioning and creative execution for the campaign, which aims to raise $150 million and engage 150,000 alumni by 2030.
Three Scoops developed a brand film, managed design, UX and UI for the dedicated Together website, and created social, digital and print advertising assets.
“Together is a call to our community to imagine what’s possible and make it real,” said Deakin University acting chief advancement officer, Anna O’Donnell.
“By connecting alumni, volunteers, and supporters with our vision for an equitable and sustainable world, we aim to unlock doors for students, accelerate discoveries, and amplify the impact of our research.
“This campaign embodies Deakin’s commitment to creating positive change and demonstrates how our community can come together to make the wonderful possible.”
Credits:
Client: Deakin University
Acting Chief Advancement Officer: Anna O'Donnell
Manager, Campaign and Advancement Projects: Leonie Thompson
Manager, Advancement Engagement: Jessica Young
Agency: Three Scoops, a Jaywing agency
Head of Brand and Creative: Lach Ryan
Creative Lead: Nicko Phillips
Designer: Laura Phillips
Designer: Ian Chew Ze Han
Campaign Film: Monster & Bear
Photography: Paul Hermes
