Happening Sunday, March 1, 2026.
Clean Up Australia is asking Australians to get their gloves on for Sunday, March 1, 2026 in a campaign via uberbrand.
“Since its inception 35 years ago, over 23 million Australians have registered and joined in Clean Up Australia Day,” said Clean Up Australia chair, Pip Kiernan.
“This year alone, over 800,000 people volunteered across 8,000 events nationally during the Clean Up Australia Day campaign period.”
“What we witness year after year is extraordinary communities coming together, regardless of background, belief or age, united by a shared commitment to care for this beautiful country we call home. That spirit is at the heart of our 2026 campaign.”
The campaign spans TV and cinema, radio, outdoor, print, social and digital.
"After our biggest year yet, and as we enter our 36th, we wanted to focus on what brings us together,” said uberbrand CEO Dan Ratner.
“No matter who we are or where we come from, we share this land — and the responsibility to care for it.
“‘Get Your Gloves On’ is about motivation — connecting to our shared pride and giving people a platform to come together and make a difference.”
Credits
Client: Clean Up Australia
Creative: uberbrand
Media: SPARK Foundry
PR and Influencer Content: Feature Communications
