Led by AI video producer Yohan Wadia.
Furniture brand Castlery is utilising Google’s suite of generative AI capabilities in a fully-AI campaign ‘Comfurtable.’
"For a design-led brand, visual authenticity is non-negotiable,” said Castlery vp of marketing, Leah Howatson.
“We needed the fabric, texture and colour of our products to look exactly as our customers will experience the products. Seeing our furniture fully realized through AI is remarkable.
"Beyond the creative execution, the business impact has been undeniable. In trialing an AI-first production model, we created this premium global campaign at a 60% cost reduction compared to a traditional live-action shoot.
“Even more impressive is the effectiveness; the AI creative is outperforming industry benchmarks by 23% in watchtime performance (YouTube Data 2025)."
The campaign uses GenAI, including Veo3, Gemini 3, Imagen 4, and Nano Banana Pro.
The campaign is led by AI video producer Yohan Wadia and his team.
"This partnership with Castlery wasn't just about efficiency; it was about creative freedom and testing the capability of the tools with a brand that only settles for the best,” said Google creative partnerships & AI innovation lead, Ken Attard.
“The campaign demonstrates a shift from linear production to iterative creation. Using Veo3 for a combination of image and text-to-video and Nano Banana Pro for character consistency, this gave us the ability to iterate and test different creative styles in real-time.
“We weren't bound by what we captured on set; we could direct the 'talent' frame by frame until the narrative was exactly as we wanted.
“We’re only scratching the surface of this capability but combining creativity and technology in these capable hands sets a benchmark for what’s to come.”
Credits:
Castlery
Leah Howatson, VP of Marketing
Shante Lee, Head, Creative
Paige Lin, Senior Manager, Brand Marketing
Elyse Yap, Lead Specialist, Advertising & Insights
Kevin Yeo, Senior Art Director
Amanda Tan, Senior Specialist, Brand Planning
Robin Ekiss, Copywriter
Google
Ken Attard - Creative Partnerships and AI Innovation Lead
Daan Suijlen - Senior Industry Manager
Video Production - Yohan Wadia Studio
Yohan Wadia
Karthik Balasubramaniam
