Launched in October.
Caption by Hyatt Central Sydney is inviting guests to immerse themselves in everything Haymarket has to offer in a campaign via independent agency Supersolid.
“Bringing Caption by Hyatt to Australia meant curating a launch that truly reflects this market,” said Caption by Hyatt Central Sydney director of sales & marketing, Peter Roach.
“Haymarket is one of Sydney’s most diverse precincts, with an incredible mix of food, culture, and creativity.
“The Haymarket Hundred celebrates those stories and ensures our guests don’t just stay with us, but step out, discover, and support the local community.
“That’s what ‘Be Part Of It’ is all about. We don’t just want to put our hotel on the map, we want to promote everything and everyone that makes Haymarket one of Sydney’s most interesting suburbs.”
Participants are rewarded for exploring the neighbourhood and spending time (and money) with local businesses via a $20 credit at Talk Shop, the all-day hangout at Caption by Hyatt Central Sydney — part café, part bar, part community hub.
The campaign is live across OOH, digital, PR, social and influencer.
“The Haymarket Hundred isn’t a glossy guidebook — it’s a self-guided journey to experience all the people and places that make this neighbourhood special,” said Supersolid co-founder, Jonathon Shannon.
“From iconic streets to hidden treats, it’s about encouraging discovery and building a brand around connection, not consumption.
“Caption by Hyatt Central Sydney is going to be the first hospitality brand in Australia that rewards guests for not spending all of their time and money in the hotel.”
Campaign Credits
Client: Caption by Hyatt Central Sydney
Director of Digital & Field Marketing (ASPAC): Joanna Koulianos
General Manager: Temara Exton
Director of Sales and Marketing: Peter Roach
Marketing Lead: Teigan Le
Creative Agency: Supersolid
Creative Directors: Jonathon Shannon & Alex Newman
Business Director: Robbie Wood
Integrated Project Manager: Gigi Butterworth
Graphic Designer: Sammy Lee
PR Specialist: Elizabeth Walker
Influencer Agency: Compound Grand Prix
Principal Director: Kelvin Chan
Digital Marketing Coordinator: Yasmine Oris
Film & Photography Production: Sam I Am
Executive Producer: Richard Cole
Producer: Sally Muul
Photographer: Benito Martin
Digital Operator: Bella Martin
Lighting Assistant: Matteo Macri
2nd Lighting Assistant: Cameron Rogers
Production Stylist & Food Stylist: Jasmine Cristie
Videographer: Brett Brown
2nd Shooter: Joey Clark
Set Assistant: Ani Wilson
Wardrobe Assistant: Joel Piccinini
Production Assistant: Dan Insunza
HMUA: Gavin Anesbury
HMUA Assistant: Amelia Odgers
Editor: Dave Mercer
Media Agency: Nuun Media & Resolution Digital
