British television.
BritBox provides British entertainment to Australian audiences in a campaign via Kaimera and Uncommon Creative Studio.
“Following the launch of a bigger and better BritBox in Australia, which includes more new and exclusive content as well as three new channels, we are now introducing a new creative campaign that is unlike anything we have done before," said BritBox Australia head of marketing and PR Richard Hill.
"In adopting this innovative global creative campaign for Aussies, we are asking our local audience to ‘See it Differently’, while also connecting to the true craftsmanship of British telly.”
“For Aussies that feel like they are running a content marathon trying to keep up with endless streaming, BritBox is the perfect place to catch your breath.
"With ‘See It Differently’, we’re inviting viewers into a world that is at once familiar and transporting, with a surprising range of stories that stick with you.
"As we grow our local presence, our mission is to continue to bring impactful, talked about stories to Australians who love British telly.”
The campaign was filmed over 14 hours in a single choreographed take.
The hero film is produced by indie production house BlinkInk and director Nicos Livesey, who has worked with Iron Maiden, Gorillaz and the BBC.
“An unspoken truth of any creative act is that the endeavour of a project can be as powerful as the finished article, you can feel the work in the work," said Uncommon Creative Studio co-founder Nils Leonard.
"In an age where any image can be made in a matter of seconds with AI, we choose to return to the classic techniques in cinema craft to showcase the very best of British entertainment on BritBox.”
