Made in-house.
Aussie is repositioning the 33-year-old business as more than a mortgage broker, presenting it instead as a full-service property partner in a new brand campaign.
The campaign was developed by a collective of independent creatives and Aussie’s in-house team.
“Find. Buy. Own. signals a new chapter for Aussie,” said general manager of growth Emily Lonsdale.
“In response to the challenges Australians face buying and owning property, we’re evolving from a mortgage broker to a full-service property partner.
"Our campaign had to be just as fresh and unexpected.
“We’ve landed on a creative framework that will allow us to continuously iterate over time, keeping the Aussie brand fresh, exciting and distinctive.”
65% of Australian homeowners feel “stuck and unsure” about their next home move, with many overwhelmed by the challenges of buying and selling simultaneously, according to consumer research by Aussie.
“Find. Buy. Own. tackles this inertia head-on, positioning Aussie as the way to get there sooner and easier, with Aussie swooping in to help – a nod to our ‘we’ll save you’ brand legacy,” said Lonsdale.
“This is a huge moment for Aussie and we’re incredibly proud to bring this work to life to help customers stuck during one of life’s most important stages – buying your next home.”
Find. Buy. Own. rolled out across TV, streaming, outdoor, radio and digital.
“It’s been a privilege to sprint alongside Aussie over the past year as they re-energise one of Australia’s most iconic brands," Oodle founder Matt Rossi said.
“We’re excited to now deliver Aussie's most ambitious work yet across high-impact out-of-home, television, streaming and radio.
"It’s built to connect with Australians wherever they are in the journey, whether they’re dreaming, searching, upgrading or signing.”
CREDITS
Client: Aussie
GM Growth: Emily Lonsdale
Head of Customer Growth: Michael McCash
Creative Director: Oz Dean
Brand Manager: Bonnie Ross
Content Lead: Alice Williams
Creatives
Creative Director (Art): Simon O’Neill
Creative Director (Copy): Paul Bootlis
Production Company: Positive Ape
Director: Tony Rogers
Producer: Jason Byrne
Line Producer: Tori Schaw
Production Manager: Jack Davies
DOP: Aaron Farrugia
Art Director: Patrick Bennet
SFX Art: Clint Dodd
HMU Artist: Heather Ross
Wardrobe Stylist: Kristina Knab
Stills Photographer: Christopher Tovo
Casting: Chameleon Casting
Post-Production
Offline Editor: Richard Hamer
Colourist Grade: Edel Rafferty
Online Editor: Jon Holmes
Sound Post Production, Final Sound: Paul Shanahan
