A modern twist to the classic fairytale.
Amazon Business which launched in Australia in June has expanded its advertising campaign "Little Bo Peep Finds Success" in Australia, which will now run across Prime Video, Amazon Display, YouTube and LinkedIn.
The advertisement gives a modern twist to the classic fairytale character Bo Peep. The story follows her journey from a struggling shepherdess, who can't keep track of her sheep, to a knitwear CEO, powered by Amazon Business procurement solutions.
Set to the soundtrack of "Fancy" by Iggy Azalea and Charli XCX, the campaign brings a fresh perspective to B2B advertising.
"Like Bo Peep, businesses can focus on growth and innovation when they have the right tools to manage their everyday purchasing needs," Lena Zak, Amazon Business Australia country manager, said.
Zak said the quirky campaign would resonate locally.
"Aussie business owners are time-poor and looking for new tools to add to their business tool-box," she said.
"Whether you're a farmer like Bo Peep, a creative agency looking for last-minute props for a client shoot, a TV studio needing to upgrade IT equipment, or a content creator looking for the next viral sensation product, Amazon Business offers the selection, convenience and value customers enjoy from Amazon.com.au, with a range of features and benefits tailored to businesses."
