The campaign includes a TVC and a series of creative executions with high profile Powerade brand ambassadors.
SDWM created the new brand identity and brand platform 'Health Insurance, Done Right’.
The latest iteration of the This Girl Can campaign encourages women to focus on how they feel instead of the scales.
Now Screen created a tongue twister challenge called #CepacolSickBeats.
"We want our messages to be bold and clear. Not platitudinous."
Festival of You is led by Ita Buttrose, Chrissie Swan, Tanya Hennessy, Sarah Jane Adams and Olivia Rogers.
The platform builds on Frank Digital's original work for the City of Sydney in 2014.
The six episodes were produced by Hamish Roxburgh and Felix Williamson.
The Flip Trip series was created by Emotive to drive awareness of the partnership between the two airlines.