Following new Aged Care reforms.
South Australian Aged Care provider ACH Group is telling Australian’s that remaining independent in your own home can be easier with help in a new campaign via creative agency SAUCE.
“Based on the realities of ageing, we focussed on how Support at Home allows you to maintain independence, meaning home can still feel just the way it always has,” said SAUCE co-creative director David Ormston.
The campaign follows the new Aged Care reforms that come into effect in November, ultimately changing the accessibility of aged care.
“This was a great opportunity to challenge the outdated stereotypes of ageing rife in this category, and hero the older person as the one taking control in their life," said SAUCE co-creative director Michael Gagliardi.
ACH Group CEO Linda Feldt said that they are here to support older South Australians to live well in their own homes for longer.
“When older South Australians are ready for home care or have questions about the new program, we want them to know we are here,” she said.
The campaign launched on August 11 across TV, BVOD, out-of-home and digital.
"This campaign lands at a pivotal time for South Australians, as our ageing population grows and aged care becomes easier to access for customers, now is the time to hero the older person and encourage them to seek the best kind of support for their situation," said SAUCE managing director Tom Ootes.
CREDITS
Client: ACH Group
Chief Executive Officer: Linda Feldt
Chief Operating Officer: Kate Dobie
Executive Manager Brand & Customer Experience: Ivy Diegmann
Head of Brand, Marketing and Communications: Julie Anderton
Brand Business Partner: Bronte Cavalla/ Gabby Grgic
Creative Agency: SAUCE. The Creative Agency
Managing Director and Principal: Tom Ootes
Creative Director: Michael Gagliardi
Creative Director: David Ormston
Account Manager: Ry Pahl
Art Director: Ella-Maude Wilson
Copywriter: Rhys McMahon
Designers: Danilo Watanabe and Franwyn Botha
Production Agency: Light and Shade Media
Director/DOP: Matt Bamkin
Executive Producer: Steve Geddes
Associate Producer: Jasmin Watkins
First AD: Sian Bates
Gaffer: Daniel Ross
Best Boy: Ben Raschekke
Art Director: Melissa Va Diermen
Sound Recordist: Tom Wobleski
Editor: Rohan Cooper
Hair and Make Up: Mandy Khalil
Photographer: Liam West
Retoucher: Paul Munzberg
