Featuring AFL and AFLW.
Accor, the AFL’s Official Accommodation Partner, is positioning itself as the place for fan’s to stay in a campaign via Chisel and Zenith Media.
The campaign was filmed at the transformed Novotel Sydney Brighton Beach and features a mix of current AFL, AFLW talent and content creators.
“As lovers of footy and fans of the game, this campaign taps into a simple insight: footy fans want to feel part of the action - including where they stay,” said Accor Pacific chief operating officer Adrian Williams.
Starring in the campaign includes Hawthorn Football Club’s Josh Weddle & Jarman Impey, Brisbane Lions Dayne Zorko, Melbourne Football Club’s Tayla Harris, AFL’s Brian Taylor and Nathan Buckley and Shepmates Archie and Miles Shepherd.
The campaign will span digital, TV, social and on-site hotel activations.
Accor’s lifestyle loyalty program, ALL Accor will also give members access to a range of exclusive AFL opportunities.
“We're proud to offer the same trusted hospitality enjoyed by players to supporters across the country, and to continue our support of the game and its community as the official accommodation partner of the AFL and AFLW,” said Williams.
CREDITS
Client: Accor
Marketing Direction: Accor Marketing Manager, Sponsorship & Events, Pacific – Rachael Farrington, Marketing Director, Pacific – Stephanie Inglis
Creative Agency: Chisel
Media Agency: Zenith Media
Media Team: Zenith Client Partner – Ewan Mitchell, Zenith Planning Manager – Victor Arambulo, Zenith Senior Digital Executive – Darcie Foster
