Production: Exit Films
Sunbeam launches a multi-million dollar advertising campaign with a 60-second TVC during the first episode of MasterChef Series 2, on Monday 19 April.
The campaign draws on the emotional connection Australians have with the brand and features a Sunbeam version of the famed folk song, “You are my Sunshine”.
The campaign will see both 60-second and 30-second spots on high rotation during prime time free-to-air programmes.
The spots signal the next stage of Sunbeam’s "Designed to Help" brand campaign launched last year.