You are my Sunbeam

20 April 2010

Advertiser: Sunbeam

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Production: Exit Films

Sunbeam launches a multi-million dollar advertising campaign with a 60-second TVC during the first episode of MasterChef Series 2, on Monday 19 April.

The campaign draws on the emotional connection Australians have with the brand and features a Sunbeam version of the famed folk song, “You are my Sunshine”.

The campaign will see both 60-second and 30-second spots on high rotation during prime time free-to-air programmes.

The spots signal the next stage of Sunbeam’s "Designed to Help" brand campaign launched last year.

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