World Movies

21 April 2010

Advertiser: The World Movies Channel

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Creative Directors: Laurie Ingram/Andrew Town
Creatives: Laurie Ingram/Andrew Town
Agency Producer: Amanda Collins
Director: Josh Logue – The FEDS
DOP: Simon Ozolins
Make Up: Karen Haacke
Animators: Michael Blanche & Guido Walter – Mathematics
Producer: Rebecca Bennett – The FEDS
Composer: Gerard Fitzgerald – Song Zu

Mr Mumbles has created a TV spot for The World Movies Channel, the international cinema channel available on Foxtel and Austar.

The 30-second TVC, directed by Josh Logue of The Feds, aims to attract movie lovers who enjoy Hollywood blockbusters but want a deeper, more immersive movie experience.

It focuses on the face of a viewer as he experiences a myriad of emotions including sadness, happiness, empathy and surprise.

Animated action above his head illustrates the filmic journey that is triggering his emotional journey, which is also reflected in the original music score by Song Zu.

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