Executive creative director: Ben Welsh
Creative group heads: Andy Flemming, Paul Carpenter
Digital creative director: Josh Rowe
Digital copywriters: Mitch Alison, Matt Weston
Digital art director: Hazim Abdul Hamid
Production: The Feds, Sydney and The Feds/Paranoid, Paris
Post production: BUF, Paris
Director: Thierry Poiraud
Optus has launched its biggest brand campaign of the year to support its sponsorship of Football Federation Australia and its role as the Mobile Broadcaster of the 2010 FIFA World Cup.
The campaign, created by M&C Saatchi, airs from 2 May and stars two of Australia’s most high profile footballers, Socceroos' captain Lucas Neill and Tim Cahill.