We're for Real

10 June 2010
 

Advertiser: Bakers Delight

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Digital execution: Visual Jazz

Bakers Delight, the fresh baking retailer, has unveiled a new tagline, 'We're for Real', that is backed by a $6 million ad campaign.
The launch campaign runs across all media platforms and creative executions, including in-store merchandising, packaging, uniforms, digital and above-the-line TV, magazine and online advertising. It will roll out across 630 bakeries in Australia.
Bakers Delight, the fresh baking retailer, has unveiled a new tagline, 'We're for Real', that is backed by a $6 million ad campaign.

The launch campaign runs across all media platforms and creative executions, including in-store merchandising, packaging, uniforms, digital and above-the-line TV, magazine and online advertising. It will roll out across 630 bakeries in Australia.

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