Cadbury has launched a $2 million marketing campaign for its consumer promotion "The Cadbury Catch Up".
The promotion is designed around the concept of families spending quality time with each other, sans electronic distractions.
Cadbury will aim to give away 100,000 blocks of Dairy Milk chocolate as part of the promotion.
Executive creative director: Steve Back
Creative director: Steve Jackson
Senior copywriter: Steve May
Senior art director: Nils Eberhardt
Production company: Revolver
Promotions: ISS Marketing