Poultry brand Steggles has launched its first major advertising campaign in more than a decade, incorprating a national TV campaign starring its own staff, based around the theme "Steggler for Quality".
Created by M&C Saatchi, the campaign features Steggles staff from regional New South Wales and gives an insight into the people behind the brand.
Steggles has also launched a new logo, new packaging and a new website.
