RaboDirect is set to launch a campaign with the message that savings accounts from the big four banks are stealing people's dreams.
Created by Whybin TBWA Tequila, the campaign positions RaboDirect's "High Interest Savings" as a smarter alternative. The big banks are represented by a grey-suited man who is depicted enjoying expensive holidays at the expense of savers.
The television spots to launch this Sunday April 10 will be supported by print and digital executions.
