Creative Director/ Writer: Shane Murray
Art Director: Lisa Dupre
Lighting Illusions is rolling out a multi-platform campaign in Queensland to attract shoppers in a humorous way.
The campaign, created by Engine, uses TV, radio, print, direct marketing, digital and POS.
The creative features a far-fetched situations involving light bulbs including a husband who has been blinded by a huge pendant light his wife had installed in their toilet. Other situations include a chandelier in a kid’s cubby house and ornate lights inside a dog house.
Creative / Media Strategy & Planning Agency: Engine Group