Creative Director/ Writer: Shane Murray
Art Director: Lisa Dupre
Lighting Illusions is rolling out a multi-platform campaign in Queensland to attract shoppers in a humorous way.
The campaign, created by Engine, uses TV, radio, print, direct marketing, digital and POS.
The creative features a far-fetched situations involving light bulbs including a husband who has been blinded by a huge pendant light his wife had installed in their toilet. Other situations include a chandelier in a kid’s cubby house and ornate lights inside a dog house.
Creative / Media Strategy & Planning Agency: Engine Group
So cheap it's ridiculous
Suzuki launches next instalment of 'For Fun's Sake' by Deloitte Digital
Running through December and January, the campaign encourages Australia’s prospective car buyers to own a piece of 2019.