Palace gets hip with Bonds

16 February 2010
 

Advertiser: Bonds
Media Agency: MediaCom (NSW)

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Bonds Hipsters celebrates 10 years an undies icon with the launch of a new campaign targeting young women. Partnering with So You Think You Can Dance, the new executions reinforce Bonds as the original hipster brand that has evolved to include hot new styles. The campaign runs over TV, online with PR and POS support.

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