One Way In. One Way Out

4 April 2011

Advertiser: Toyota
Creative Agency: Saatchi & Saatchi
Media Agency: TMS

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Toyota has launched an integrated campaign for its new FJ Cruiser in which two 4x4 enthusiasts are left in the wilderness to fight their way back to civilisation.

Created by Saatchi & Saatchi, the ads encourage viewers to watch the epic journey unfold on the campaign website.

The campaign consists of television spots, five webisodes and a documentary, and is supported by print, outdoor and online executions. Click here to visit the website.

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