Creative director: The Glue Society
Creative team: Pete Baker and Luke Crethar
Electrolux has launched three TVCs developed by Host and The Glue Society.
The TVCs are part of Electrolux's rebranding to shift the perception of the company from just makers of vacuum cleaners to a manufacturer of a wide range of premium appliances.
The ads are shot in black and white and feature a slick young couple next to Electrolux products.
Click here to see the second TVC.
Click here to see the third TVC.
